Addiction to Video Games Essay - 1605 Words

Addiction to Video Games Imagine entering a world where you can kill everyone in sight and be killed while not being hurt in real life. You enter the battle arena armed with just a handgun and your fists. As you start walking around, you suddenly see a man turn the corner aiming his shotgun barrel right between your eyes. You follow your instincts and strafe around him while shooting him with your handgun. The handgun suddenly runs out of bullets and you are forced to charge him with your fists while he is trying to blow your head off with his shotgun. He succeeds in hitting you twice in the arms with his shotgun, but you reach him in time to deliver one last powerful blow to his neck to kill him.†¦show more content†¦This is what leads many college students to play video games instead of completing homework assignments. Working-class people are also easily stressed out because many jobs require more effort than what most people can handle. These people might still be new to their job and havent fully adapted to their new lifestyle. On the other hand, they might be veterans in their field of work and have grown bored of the same repetitive work. Another factor that relates to stress is aggression. Young adults generally do not know how to properly manage stress and instead turn to aggression as a solution. By playing violent video games, these people can channel their stress into a virtual world where their aggression wont hurt anyone in real life. Some factors that influence younger children to play video games include boredom, curiosity, and peer pressure. Many elementary school and middle school students arent assigned that much homework and therefore have hours of free time everyday after school. Many of these children play video games to pass the time away between doing homework and going to sleep. Other children who watch their friends play these types of games become curious and want to try the game out for themselves. This is also similar to peer pressure. Anyone who plays these types of video games will no doubt try to influence all their friendsShow MoreRelatedVideo Games : Video Game Addiction2135 Words   |  9 PagesApril 15 Video Games Addiction in Asia For the past decades, video games have been accessible to varied kinds of groups all over the world, which are from children to adults. Meanwhile, problems of online games addiction are arising particularly rapid and evident, especially in Asia. According to the news â€Å"Gaming Addiction On the Rise in Asia† by Paul Gaita, nearly 1.2 billion out of 84 million of world wide online gamers are Asians, which has led Asia to be the chief of video game addiction. (Gaita)Read MoreVideo Game Addiction524 Words   |  2 Pagesperson thinks of an addiction, substances come to mind: drugs and alcohol. Doctors are now realizing and recognizing behaviors as addictive also. The criteria descriptions are almost mirrored with those of a substance addiction and Kimberly Young, PsD, clinical director of the Center for On-Line Addiction says compulsive gaming meets these criteria. Severe withdrawal symptoms are prevalent with those who are addicted; they can become violent, or depressed (Rauh, 2006). Video gaming is a $66 billionRead MoreThe Addiction Of Video Games951 Words   |  4 PagesAddiction to Video Games A few months ago, my son asked for a tablet which we bought it for his birthday. It was a good idea back then, since he never had one before and it was his birthday. My only thought was to make my son happy in rewards of his good work at school, but later it become a problem. I was scared of seeing my son playing video games! I started noticing that he was acting different. And many times he wanted to be playing these video games while we were eating or visiting relativesRead MoreVideo Game Addiction Essay970 Words   |  4 Pagesabout video game addiction. Life is full of many stages and milestones that everyone must encounter one of the largest and most important ones is the teenage stage of people’s life. During our teen years we usually figure out who we are and who we want to be. Do you want to be the gamer who stays home all day and play video games or go out with friends? Some people would rather spend a beautiful weekend inside playing video games instead of going o ut. Just like most other things video games can affectRead MoreVideo Game Addiction Essay710 Words   |  3 PagesVideo game addiction has always been the main topic of controversies recently due to its impact on the young generation. In spite of the fact that it helps us to enjoy ourselves during recess and economically contributes to several countries’ income, its negative affects towards children and teenagers and so on, need our consideration. Merely in 2001, people in the US spent roughly 9.8 billions dollars on video game and this number increasingly enlarges in time. Besides, people who overplay thoseRead MorePsychological Effects Of Video Game Addiction Essay1622 Words   |  7 PagesPsychological Effects and Consequences of Video Game Addiction Hardcore players are usually younger and may suffer from emotional issues, low self-esteem, and low self-worth. People that suffer from such emotional problems are more susceptible to becoming addicted to playing video games. In these interactive video games, players can act out and take risks in the game that they otherwise would not do in real life. These young players attach themselves to these other identities, try out leadershipRead MoreExcessive Game Play and Video Game Addiction Essay708 Words   |  3 PagesThe excessive game play is a community problem in Macedonia that should be prevented because it results with addiction which symptoms cause lethal consequences. The possibility for creating a virtual life attracts people to participate in computer games that later on interfere in their lives. A decade ago children in Macedonia used to play with marbles and â€Å"seek and hide† outside, while adults went to play sports or in the gym. Today, in the era of computeriza tion, life has relocated from realityRead MoreVideo Game Addiction And Its Effects On Children And Teens Essay2256 Words   |  10 PagesVideo Game Addiction and its Effects on Children and Teens â€Å"You know you re a serious World of Warcraft player when the game starts interfering with your life. You know you re an addict when your life starts interfering with the game† (qtd. In Van Cleave iv). This anonymous quote in Ryan G. Van Cleave’s memoir, Unplugged: My Journey Into the Dark World of Video Game Addiction, perfectly describes why game addiction has become an increasing problem in this technology-based world. While it is questionedRead MoreThe Effects Of Video Game Addiction On Human Body And Mind1151 Words   |  5 PagesVideo game addiction â€Å"generally refers to an excessive, unhealthy amount of playing of games. Rather than engaging in the real world, an addicted user devotes the majority of his or her time to gaming. The addicted gamer often isolates him/herself from others, ignores more important responsibilities, and is often obsessed with obtaining higher status / ranking / achievements in his/her favorite game.† (Conrad, page 1, par. 1) This is an uprising problem between teens and adults that is forming intoRead MoreVideo Game Addiction Is A Modern Day Psychological Disorder1529 Words   |  7 Pagesto play outside , he would probably carry his laptop out there and play games therein. Yes, one would readily agree to the current scenario of increasing teenagers falling into the prey of gaming addiction. Sometimes I ponder if the same excitement, the same joy is inherited by their minds on slitting his virtual enemy’s throat, which we derived by scoring a goal or hitting a six in midst of the heat of the game. Video games are a common entertainment tool among today’s children. Gaming has grown

Business Organization Shareholders vs Social Responsibility

ABSTRACT In this essay, I am going to prove that a business organization should be socially responsible in a successful or an effective manner which will eventually benefit the company’s owners or shareholders. I will do so through illustrating the different potential effects of a business organization engaging in Corporate Social Responsibility (â€Å"CSR†). The effects that will be shown in this essay would be an increase and decrease in the company’s expenses, sustaining and harming the environment, increase and decrease in sales and customers, improve the lives of people inside and outside the company, and the practice of social irresponsibility. I will also be providing actual companies engage in CSR, and its effects on each company. I†¦show more content†¦They practice being socially responsible and encourage their clients to do so as well by signing with their company. The companies Director of Sustainability, Garratt Hasenstab said that their clients are willing to work with them because the company is focused on creating a healthier and productive world (Thorpe, 2013). Companies can also change a certain process or activity in their production to reduce their greenhouse gas emissions. An example of this is Cisco, a manufacturing company of network equipment. The company’s vision is to reduce greenhouse gas emission in each of their business functions and processes to build environmental sustainability. After 5 years, they were able to reduce the greenhouse gas emissions by 25 percent, save $500,000 from reducing their business travels, and through the use of well-known collaborative tools, they were able to increase its revenue by 30 percent (Cisco Systems Inc., 2014). This illustrates that companies practicing CSR can reduce expenses and increase sales after a certain amount of years after the implementation of CSR which increases the profit of the company that benefits the owners or shareholders. However engaging in CSR is being ethical and sensitive towards the things around the company, it can also instigate some kind of social irresponsibility. There are entities that try to pursue socially responsible agendas but end up behaving in a socially irresponsible wayShow MoreRelatedAssignment Sheet : An Assignment Cover Sheet1395 Words   |  6 Pagesup businesses. These structures affect a business positively and negatively. These structures can also determine team designs while inside of companies. This process can also can the stakeholders and shareholders in the company that different employees are working for. †¢ Organizational structures The structures that make up a business or organization enable it to operate and also in some structures show hierarchy. There are many different types of business, organizational structures and some of theseRead MoreArgument For Promotion Of Core Csr1635 Words   |  7 PagesMUST PROMOTE CORE CSR vs WE MUST NOT PROMOTE CORE CSR Milton Friedman, in his work titled, â€Å" The Social Responsibility of Business is to Increase its Profits†, emphasizes the role of business in society is to maximize shareholder wealth, and likens any activity misaligned with regard to that mission as â€Å"stealing†. In my argument against Milton Friedman’s â€Å"must-not† engage in core CSR stance, I would like to introduce the argument of expanding the responsibility of business to only maximize profitRead MoreSustainability Report of BP1447 Words   |  6 PagesWhat responsibility did the executives of BP have in making more socially responsible and safety conscious decisions at the expense of not meeting the consumer demand of cheap gas and thus lowering the returns for shareholders and their own compensation? Executives in many prominent companies must constantly be aware of consumer sentiments in regards to business practices. As such, executives have a very compelling social obligation for safety and compliance. This is particularly important in industriesRead MoreDear Silent Partners Of Chocoholics Anonymous1238 Words   |  5 PagesDear silent partners of Chocoholics Anonymous, The purpose of this memo is to discuss the opposing views of shareholders and stakeholders, evaluating our decision based on multiple ethical principles, focusing on Chocoholics Anonymous profitability and ethical integrity. Chocoholics Anonymous has a decline of sales and decrease of profits during the economic downturn, and so do the other companies in town; and those companies fired employees to save money which caused a rapidly growing unemploymentRead MoreThe Ethical Decision Making Is A Vital Part Of The Foundation989 Words   |  4 Pagesa vital part of the foundation for any organization and its individuals looking for stability and longevity in their respective industries. In other words, it is extremely important for organizations, managers, and employees to practice ethical decision making. The course textbook provides a significant piece of evidence to support this: â€Å"According to a global survey of almost 500,000 employees, efforts to promote ethics are associated with better business performance. In high-integrity company culturesRead MoreTexas Instruments in South Korea1347 Words   |  6 PagesTexas Instruments in South Korea Understanding a target market’s needs and desires can assist companies with tailoring their offerings in the name of profit. Texas Instruments (TI) had been business since 1930. During this time they have reinvented their offerings to remain a viable business entity throughout the decades. Their ability to stay ahead of the change curve has translated into a current market cap value of approximately $47 billion (Yahoo finance, 2014). Whether it is calculatorsRead MoreEthical Policies Vs. Corporate Social Responsibilities1238 Words   |  5 PagesEthical policies vs. Corporate social responsibilities In ordinary life Ethical policies and CSR actions are commonly used and have certain overlapping, but there are contradictions between the two [1]. Ethical policies Let us come to general meaning of ethics. It is much dependent on individual’s inner voice, individual’s conduct of what is great or awful and senses make use of right or off-base. Presently apply this as business definition, the ultimate goal of the company is to make profitsRead MoreIfrs Vs. Gaap Ifrs923 Words   |  4 Pagesissue. Another important and major disadvantage of adopting or converting to IFRS makes the IASB the monopolist in the sense of setting the standards. And this will be more solid if the US companies adopt IFRS. And if there is competition, such IFRS vs. GAAP that are up on national level, there is more chance of having relevant, reliable and useful information that would be produced while the companies are in the course of competition. And even though the companies and countries are incurring bigRead MoreThe Human Resources And Compensation Committee. The Human1637 Words   |  7 Pages This committee is responsible for any appointments, promotions, terminations and performance assessments for senior leadership team to include the CEO, monitors the succession plan developed and executed by CEO, approve pension plans for the organization, and reports on occupational health and safety matters. The committee does include the CEO but when matters of CEO compensation are discussed it mandates that the CEO must leave the meeting (Human Resources and Compensation Committee Charter,Read MoreAccounting - Chapter 11194 Words   |  5 PagesAccounting matters because it has economic consequences (choosing certain accounting method can result in gaining more money or losing more money – which one do you choose). People need good accounting information to make good decisions about a business strategy. Cost benefit trade-off is the concept of comparing the benefits of an action with its costs and of taking the action only if the benefit from it exceeds the cost of it. More information leads to better decisions, however, there are limits

Modern US history Free Essays

As an intellectual enterprise, contemporary social sciences are replete with claims of social collapse. Over the last 20 years, scholars have proclaimed â€Å"the end of history,† â€Å"the end of politics,† â€Å"the end of work,† â€Å"the end of the family,† â€Å"the end of liberalism,† â€Å"the end of medicine,† â€Å"the end of ideology,† â€Å"the end of individualism.† There is little doubt that we are experiencing massive social change. We will write a custom essay sample on Modern US history or any similar topic only for you Order Now As we are approaching the year’s end, something new is emerging, helter-skelter, in our midst that bears little resemblance to any existing political, theological, or sociological model of how the world is supposed to work. The social shifts are sufficiently different in character to have produced a new social form, one suitably widespread and anchored to become visible. This claim of a new social form lies at the heart of the postmodern contention that we have entered an era of ambiguity, and we argue that postmodernists advance this claim in a way that sociologist cannot ignore. While they are right on target in capturing the spirit of rapid social change that characterizes the present era, their embrace of the resulting â€Å"chaos† as a new social form is misguided: they mistake an era of societal transition for a new enduring social structure or even a hybrid of modern society. In historical perspective, what we are now experiencing bears a striking similarity to the place on the cultural and historical map that created sociology at the end of the last century. Rising suicide rates, the growing prominence of Protestant countries and the subsequent demise of Catholicism’s hold on the Western world, and the movement from agricultural to industrial production all have their parallels in the current social era. Rather than embracing the change and ambiguity they surveyed, and mistaking it for what â€Å"modern† society would be. One of the major tasks of sociology at the turn of this year is to struggle to understand the new institutional and personal structures that characterize contemporary social forms and not abdicate to other disciplines the task of making sense of emergent societal transitions and structures. A widespread belief seems to be emerging that the U.S. economy is in the throes of a fundamental transformation. The true enthusiasts treat the new economy as a fundamental industrial revolution as great or greater in importance than the concurrence of inventions, particularly electricity and the internal combustion engine, which transformed the world at the turn of the year. There is no dispute that the U.S. economy is awash in computer investment that productivity has revived. Economists have long been ambivalent about what social interactions constitute the proper domain of the discipline. The narrower view has been that economics is primarily the study of markets, a circumscribed class of institutions in which persons interact through an anonymous process of price formation. Throughout much of the twentieth century, mainstream economics traded breadth for rigor. In the first half of the century, institutional economics, which thought broadly but loosely about social interactions, gradually gave way to the neoclassical theory of general competitive markets. A pivotal development was the transformation of labor economics from a field narrowly concerned with work for pay into one broadly concerned with the production and distributional decisions of families and households. The important development was the emergence in macroeconomics of endogenous growth theory. Whereas classical growth theory assumed that the production technology available to an economy is exogenous, endogenous growth theory supposes that today’s technology may depend have been influenced by the past output of the economy. The broadening of economic theory has coincided with new empirical research by economists on social interactions. Unfortunately, the empirical literature has not shown much progress. Economics has sufficed with a remarkably small set of basic concepts: preferences, expectations, constraints and equilibrium. Widespread literacy is alleged to be indispensable to popular government. Dramatic changes in communication technologies which are said to affect exposure to traditional print media-we need to look afresh at reading’s political impact. Learning to read is a political act. Inability to read limits an individual’s participation in community life. It was probably for this reason that slaves in the antebellum South were kept illiterate. Even today, a connection between literacy and citizenship exists in evidence showing that persons who read are more likely than those who do not identify with larger political communities. American people are haunted by Old World hegemonies and hence are committed to individualism and modernism for philosophical and practical reasons. American people are a restless and contentious lot producing a kaleidoscope of attitudes about most social issues. The American people can be found in the election turnout figures and in gross economic indicators, to e sure, but they are more than that; they are also the meanings of their behaviors. Raised on a diet of political supremacy and technocratic invincibility, the American people were shaken to the core by 9/11. Shortly thereafter, a number of bromides caught the national ear: â€Å"America has lost its innocence forever,† â€Å"this is the first war of the twenty-first century,† â€Å"the U.S. just joined the world of nations.† At some point, history may prove these claims true. But 9/111 has already shown something more heartening: the functionality of a longstanding communal discourse. Admittedly, that discourse is shot through with contradictions and impossible overstatements. That contradictions and overstatements can prove sustaining to a people is a curious fact-an American fact. Reference: Zinn, Howard. A People’s History of the United States. Available on-line: http://www.historyisaweapon.com/zinnapeopleshistory.html. How to cite Modern US history, Essay examples

Managing Across Borders for Globalization - myassignmenthelp

Question: Discuss about theManaging Across Borders for Globalization. Answer: Introduction: Globalization has supported the companies to expand their business at global level. The companies try to set up their business in the international market so that they can cover large masses of customers and thus enhance their business as well as revenue. Globalization has made this easy for the companies to go global (Aaker and McLoughlin, 2009). It has been analysed that the nature of market and culture at different countries is very different. Thus, the companies have to make a strategic choice of standardization or adaptations in the international market, if it wants to settle their business at the international land. Standardization strategy allows the company to be standard with their products and the strategies that has been used at the parent country by the company and using the same within the international market. On the other hand, adaptation strategy is the strategy that allows the organization to adapt the local market culture and alter the traditional or original strate gies or products of the parent company according to the host country. This is the situation where the company has to take decisions over marketing and the product strategies that have been implemented in the different part of the world for expansion of the business (Turnbull and Valla, 2013). This essay mainly focuses on developing the understanding of different aspect of adaptation straggles and the process of adapting the same in the international market. The discussion follows with various techniques that have been used in adaptation strategies in terms of market and the products. Managing across borders is the term used to manage the international market. The process of selecting one of the marketing strategies is followed by the companies who want to operate in international market. Following the whole process allow the company to adapt one of the strategies. Adaptation strategy is basically used by those companies who wants to have local touch in their products and wants the p eople to feel the connection with the brands (Cateora, 2008). It has been analysed that adaptation strategy provides many benefits to the companies such as localization and connect to the local people, better customers satisfactions, good relations with the customers and the foreign government etc. In addition to these benefits, some of the disadvantages have also been faced by the companies if it adopts the localization strategy. Some of the disadvantages are loss of actual identity of the firm; more time and effort is required to analyse different market and developing different strategies, high cost etc. the discussion below decreases the topic in detail and provides the understanding of various aspects of adaptation strategies in global market. International market: As the term suggests, international market is the market that is in the foreign country. Marketing in international land is the very common trend that has been found in the businesses these days. Many researchers have been taken place and are still in progress with regards to the understanding of purchase behaviour and demands of the people in different countries (Terpstra, Foley and Sarathy, 2012). International marketing is also defined as the process of identifying the demands of the customers across the boundaries and fulfilling them with some of the strategies. The companies have to take global decisions in terms of marketing to the international land by making variations in some of the marketing mix elements. Companies tend to face many challenges in case if international marketing regarding the strategies to adopt (Soares, Farhangmehr and Shoham, 2007). They generally have two choices, standardization and adaptation. Factors that affect the choice of strategy: The alteration in the marketing mix elements of the company for international marketing is required because of the differences in various factors across borders. Some of the factors that drive the change in marketing mix elements are: Language: language is the very important factor that drives the change in the original strategy of the company in terms of marketing in international market. This is because different countries have different native languages (Doole and Lowe, 2008). It is not possible for the organizations to advertise their products in the same parent language in all over the world. Taste: for the companies which deal with food products, it is very difficult to serve every international market with similar products. This is because the taste and the choices if the people in different countries are different. Culture: It is a known fact that values and culture of the people in different countries are very different. Thus, serving each and every market with the similar products and by the same strategies cannot work at every place (Pappu, Quester and Cooksey, 2007). Consumer habits: As far as the consumer behaviour and the habits are considered, it has been analysed that it is not necessary that the products for that is very popular in one country could be popular in another company as well. This is because of the change in consumer habits and their behaviour to purchase the products. This let the organization change the price, products and the marketing strategies. Economic factors: different countries have different type of economic level (Griffin and Pustay, 2012). It is not necessary that every country can afford to buy the products in high price and thus the companies have to later their products quality as well as the price level according to the economic conditions of the country. The localization school of thought: The localization school of though is also called as adaptation school of thought. This suggests that there should be non-standardized advertising approach in the international market. It talks about the different advertising campaigns that have been formed by the companies for different markets even in the similar country or in international country (Zhou, Wu and Barnes, 2012). The school argues that there are different people in different country as well as different people in the similar country according to the region. It has been analysed that when the localized strategy is applied in terms of deciding the marketing plan then it is necessary to take into account the differences in the market type and sixe of different places. Localization or the adaptation strategy for each and every place should have the local touch in them so that the people of that place can feel related to that products or service (Cadogan, 2012). The differences that majorly needs to be considered are cultur e, language, demography, economy, beliefs etc. it has been recommended to all the MNCs by the experts that they should choose the adaptation or the localization strategy because it is very important to overcome the cultural barriers that exists at every place. It is not possible that single marketing campaign can attract the customers of all places (Vrontis and Thrassou, 2007). This school of thought generally considered the differences at the places but fails to acknowledge the similarities and homogeneity of the market at different places. This suggests that the companies can use the standardized strategy only when the market is similar. This requires the companies to conduct the market analysis before deciding over the marketing strategy or before releasing any of the products (Griffith, 2010). This is because the places with similar market conditions and taste of the customers can be served with similar market strategies. Adaptation as customers orientation strategy: Adaptation strategy is about changing the different aspects of the products and services according to the international market needs. It provides the benefit of meeting the different needs of the different market all over the world. This allows the companies to have greater achievement of customer satisfaction (Chung, 2009). Developing products requires a process be followed. In this process, the stage of product development needs the alteration according to the differences at the different places that needs to be served by that product. There are many factors that support h strategy of adaptation over the strategy of standardization. The factors are the government policies of different places, condition of consumption and consumer behaviour. Most of the companies believe in adapting the strategies and altering their marketing mix. There are many examples that can be studied to have an idea about the difference in strategies of the company at different places. For example, Nokia is t he firm that sell its products with low cost strategy in Africa. This is because the consumer buying power of Africa is low as compared to other countries (Turnbull and Paliwoda, 2012). On the other hand, Nokia serves the people with smartphones like Lumia which are of high price to the places like North America and Europe where the buying power of the consumers is high in nature. McDonalds also uses the strategy of adaptation in order to serve the international market. The company believes in analysing the market and the taste of the people before entering the same. As the McDonalds men is considered it started its operation by serving Hamburgers to the people and succeeded. But, when the company enters the country like India, it takes different approach. The failure of KFC in India at tits initial sate suggests that McDonald should come with some of the veg burgers in India in order to attract the customers because most of the people there are vegans. This suggests that adaptation strategy of the company was customers oriented. It has been analysed that the change in the strategy of the company is the response to the changes in the market of the place. Adaptation strategies at different place also help the company to reduce the risks of failure. This is because; it is using different strategies at different places. One of the strategies can fail but all the strategies cannot be failed. Causes of adaptation strategy in marketing mix: Marketing mix contains the elements of the market such as products, price, place and promotion. Below discussion argues about the cause that drives the changes in the elements of the marketing mix when the adaptation strategy has been implemented: Product: the various causes that drive the changes in the products of the company if adaptation strategy has been implemented are government regulations, habits of the consumers, difference in culture and standards of the products. This is because it is required by the company to follow different regulation set of the respective government at different places (Zhou and Li, 2010). The consumer habits can also be different and thus affect the type of products that can be used by them. As far as the strategy of Nestle in considered, it released various range of Kit Kat in Japan. This is because the bar got very famous and popular in the country. Dominos and Dunkin Donuts are more examples of the companies that make alterations in the r products in order to serve different markets according to the relevant culture and choices. Price: different markets have different profit and sale volume. This this creates difference in the consumer power of buying things (Chhokar, Brodbeck and House, 2013). It needs to be considered by the multinational companies in ore to set the prices at different places or market at international level. Place: Place involves the factors such as nature of the market, characteristics of the customers of that place, laws and legislations etc. these factors drives the companies to make the changes in choosing the way or the location from where the products needs to be distributed. Promotion: there are different ways in which the customers can be attracted towards the products. Thus, it is required by the company to make changes in the marketing and promotional techniques to serve different markets (Tempel and Walgenbach, 2007). In this process, the company needs to consider the market conditions and the type of the customers. Benefits of adaptation strategies: As far as the benefits of adaptation strategy is considered, it has been analysed that there are many benefits of the strategy. Some of them are discussed below: Customer satisfaction: As discussed that adaptation strategy is the strategy that allow the organization adapt the local touch of the place where the products needs to be released or marketed. This helps in making connection with the customers (Steers, Sanchez-Runde and Nardon, 2010). As the customers feel related to the products, they will definitely be satisfied with the products. If there is no relativity between the products and the customers, then it will be difficult for the company to sell the products in that market (Michaels, 2008). Reduction of failure risk: as adaptation strategy helps in serving each and every market with different strategies, it reduces the risk if failure of the strategy. One strategy can be failed but all cannot be failed. In case of standardization, the similar strategy is used to different market and thus there is high risk of failure at every place. Rapid response to changes: It has been analysed that adaptation strategy helps in changing and altering the original strategy or the products of the company so that the local market needs can be fulfilled. This enables the company to respond to the changes that occur in the market rapidly (Ghemawat, 2007). This is because the company has already made the strategy and the products according to the needs and environment of the international market. If there are any changes in the market then it will be easy for the company to adapt such changed in the strategies as well. Effective communication: This is the most obvious benefit that can be achieved by the companies using the adaptation strategy in the international market. This is because of the company is adapting the localization strategy; it can easily communicate with the local people of the place (Deresky, 2017). Standardization strategy allows them to communicate in the uniform manner at all places. It is not necessary that every country can have same level of understanding and thus becomes difficult to deal with the market. Good relationship with foreign government: implementing the adaptation strategy also helps in developing good relationship with the foreign country government. This is because, in the adaptation strategy; the company generally follows the regulations formed by the international government and also have the local touch in their products. Ease of access: It is also one of the obvious benefits that can enjoy by the companies adopting the localization strategy. Drawbacks of adaptation strategy: Low speed of implementation: It has been analysed that adaptation strategy is the strategy that requires the companies to conduct the analysis of different market and their culture in order to about the same. This requires a lot of time for the company to implement such changes at every place (Knight and Landres, 2013). The process of gaining the knowledge of different market takes a lot of efforts and time and thus the market strategy also delays. Standardization strategy can easily be implemented as only on strategy has to be implemented at every place. Compromise with the core competitive advantage: adaptation strategy is implemented to the large scale in different countries with different variations. These variations results in loss of original identity of the company (Davis, 2007). As far as the brand like NIKE is concerned, it has been analysed that the major identity of the company is dynamism and active life style. As the company market its products with the slogan called Just Do It. There are possibilities that the company can lose its identity at different places if the localization touch is being imposed on the strategies of marketing at different countries (Jones, 2007). Conclusion: This report concludes that there are two types of strategies that can be used by the companies at international market. One of the strategies is standardization and another one is adaptation strategy. There are different factors that affect the decision of choosing the relevant strategy to serve the market. Some of the factors are language, culture, customer behaviour etc. Adaptation strategy is most popular and has been used by many companies now a day. Adaptation strategy is the strategy that deals with making the alterations in the original strategy of the company in consideration with the differences in the different market. The major elements that are been altered by the company in the adaptation strategies are product, price, place and promotion. These are the marketing mix elements that need to be changed according to the condition and the situations at the international market. There are many benefits of using adaptation strategy that can be enjoyed by the company such as loc alization and connect to the local people, better customers satisfactions, good relations with the customers and the foreign government etc. In addition to these benefits, some of the disadvantages have also been faced by the companies if it adopts the localization strategy. Some of the disadvantages are loss of actual identity of the firm; more time and effort is required to analyse different market and developing different strategies, high cost etc. References: Aaker, D.A. and McLoughlin, D., 2009.Strategic market management: global perspectives. John Wiley Sons. Cadogan, J.W., 2012. 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